Insight. Prototype. Test
Hi, I am Emma Chang. I am a seasoned UX & product designer currently based in Singapore. Over the past decade, I've helped organisations sized small and large across different industries solve user problems and achieve business objectives by combining thoughtful research & insights, solid analysis and technology, to deliver informed design solutions and a greater user experience.
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Where I Have Been
The awesome companies I have worked for in the past 10 years
fivemobile
2009
Hong Kong
2017
2013
Remote
2020
Toronto
Now
Singapore
Project Highlights
Selected projects I worked on in the past
Investment portfolio reporting portal
User number: 2.7k
User base: UK, US, SG, HK
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Worked with the agile scrum team from London, Singapore and Shenzhen to redesign the investment portfolio reporting experience.
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Worked with the global CX team on the user profile & journey validation, product roadmap realignment and usability assessment.
Legal research platform
User number: 5k
User base: HK, IN, MYS, PH, SG, UK
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As the sole designer, I provided UX consultation, conducted heuristic & usability review, and ran the redesign prototype co-creation process with the clients.
Mileage redemption program
Number of members: 11m
User base: Global
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Engage from client pitch, project discovery, and Design Thinking workshop to the initial prototype development phase
Process and Method
A user-centered approach at heart to tackle unique challenges that come with every project
DISCOVER
DEFINE
IDEATE
PROTOTYPE
TEST
PROBLEM SPACE
SOLUTION SPACE
Research
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​User interview
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Stakeholder interview
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Competitive research
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Heuristic evaluation
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Usability testing
Strategy
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Persona development
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Value proposition mapping
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Journey mapping & analysis
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Information architecture
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Product roadmap development
Ideation & prototype
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Sketching & wireframing
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User flow diagram
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Interactive prototype
Implementation
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Interaction spec annotation
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UI style guide
